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December 2002 - January 2003
Let's Talk About Sex
Sex, it's on everyone's mind. Men think about it every 4 seconds, women
every 10-20 depending on the plot lines within that week's episode of
Sex in the City.
And if it's not on your mind, it will be in a second. There will be
some billboard, some news story, some half-naked bod in prime time to
remind you that it is high time that you go out and get yourself some.
In the case of advertising, the means to the end is so often sex that
inevitably the product being pitched becomes secondary, if it registers
at all.
Sometimes it will even pop up when you least expect it. As it did recently
for me while watching CNN when a somber report regarding our inevitable
clash with Iraq was followed by a cheerier, more relevant story regarding
Geraldo Rivera autographing breasts and ass cheeks at a Hooters some
50 yards from where a sniper victim was shot in the head. Not quite
Bob Hope entertaining the troops overseas, but I'm sure the girls were
traumatized and GR was just doing his part.
These days, with marriage having all the integrity of, well, investigative
journalism, guys and gals are running as far in the opposite direction
as humanly possible. The horizon hasn't been this wide open since before
the Louisiana Purchase. Never have the adolescent fantasies of adult
men been more within reach. Sure there are romantics amongst us, it's
just that most have put away the roses and the Barry White, lest they
be mocked by the immoral majority.
And no subject is off limits. Things we wouldn't dream about introducing
in the bedroom five years ago are the topics du jour for women today.
They're talking about them in yoga class, in bars and while they're
getting waxed. They're talking about them with their instructor, their
waitress and their "pubic sculptor". They may not tell you
what they are thinking (as the thrill is still in the challenge), but
there is no doubt their curiosity level is at an all time high.
Make no mistake, women still want Mr. Right. They are simply more willing
than ever to walk down some dimly lit alleyways to find him. They are
ready to wander over the invisible, unexplored borders of their psyche
to hunt him down. And they truly believe that his life, especially his
sex life, will be richer due to their Lewis and Clark-like expeditions.
As for men, they still want sex. Bottom line, bar none. Whether it
is within the spectrum of a meaningful relationship or a part of a subset
within the boundaries of a one-night stand, that constant remains the
same.
Yet, while inhibition levels have plummeted like the Nasdaq, the pursuit
of sex remains a clumsy, sometimes slippery endeavor. Everyone hits
the streets with a different agenda. Finding someone with a directive
similar to yours can be more complicated than finding a pair of natural
breasts west of Chicago. Still it seems, both men and women are surging
forward, intent on satisfaction, the destination of much more importance
than the journey.
Is it right? Is it wrong? Seems like questions lie in the answers…
But one thing is certain, it's the state of sex in America at the start
of 2003.
Enjoy the Issue,
Richard Botto,
Editor in Chief / CEO of RAZOR Magazine - The Definitive Men's Lifestyle Magazine
www.razormagazine.com
